For agencies
Overflow web development, for the weeks everything lands at once.
You have real web talent in-house. Then three launches hit the same week, and what you need is another senior developer who ships in your stack, not a vendor who needs managing. That’s the engagement.
Project by project or a seasonal retainer, under your name or ours, with quality checks built into every hand-off. The rest of this page is the detail your web lead will ask about.
Whatever the account runs
Timber and Twig on WordPress. Astro. Plain HTML, CSS, and JavaScript. The eight-year-old theme nobody admits to. There is no single agency stack, so we don’t arrive expecting one: we read the codebase and write to its conventions, so the diff looks like your own team wrote it.
Your workflow, as it actually is
Work arrives as PRs against your repo when you have one, clean patches when you don’t. And we ship the way the account actually ships: a real pipeline, a hosting panel, or the deploy script over SSH nobody wants to talk about. We meet the workflow where it is. Tidying it is optional, and billable.
Integrations and deployment
Custom API integrations with the CRMs, donation platforms, and internal tools your clients already run. Deployment to Kinsta, WP Engine, Cloudflare, or whatever the account requires. Launch day should be routine, not a ceremony.
QA built in, not billed extra
Every hand-off passes the same instrument pass this site runs on itself: accessibility, performance, broken links, forms that actually submit. The methodology is public, and the colophon shows it running.
The work that doesn’t fit this sprint.
- Landing pages & microsites
- Briefed Monday, live before the moment passes.
- Rebuild sprints
- The redesign your team scoped but can’t staff this quarter.
- API integrations
- CRM, donations, internal tools: wired and documented.
- Accessibility passes
- WCAG findings fixed in code, not listed in a memo.
- Performance triage
- The slow site nobody has time to profile.
- Maintenance takeovers
- The client site that came with the account.
If it’s strategy, creative, or media, it stays yours. If it’s the web layer, we can carry it.
Launch day should be routine, not a ceremony.
Every delivery arrives checked.
Before you see a hand-off, it has been through the same instruments this site runs on itself. What lands in your review queue reads like this.
- Accessibility: zero WCAG AA failures on the rendered page
- Performance: 96 mobile, hero image 41 KB
- Links: 34 checked, 0 broken
- Forms: submitted and delivered on staging
- Meta, OG tags, favicons: present and rendering
A sample hand-off summary. Yours arrives in the PR description, or wherever your team reads.
White-label or credited. Your client stays yours.
Project rates for a defined build, or an overflow retainer for the season. NDAs signed without drama, subcontract paper welcome, and we don’t contact your client unless you ask us to. If you want us invisible, we’re invisible.
And to be plain about what we are not: strategists, creatives, or media buyers. No messaging decks, no Facebook ads, no opinions about your client’s positioning. LFW is the web lane, all the way over in it. The clearer your team owns the strategy, the better this works.
This lane isn’t new. Before LFW, the operator here shipped rapid-turn landing pages for candidates and PACs at Targeted Victory and maintained a WordPress site portfolio at Berman and Company. Read more about Leland.
Project or retainer NDAs signed Your client stays yours Agreement published in full
Bring the week that doesn’t fit.
Twenty minutes, dev to dev. Bring the deadline and the repo; we’ll tell you plainly whether we can hit it.