LFW · Ongoing website management
Web Operations Retainer
Keep the website moving. Give your team its time back.
For teams that own the communications calendar and need someone to handle the website: routine changes, updates, monitoring, and a clear record of the work.
August 2026
Meridian Parks Alliance
01Update officers page for the new board
New officers listed with titles and photos. Last year’s board moved to the archive page.
02July board minutes and packet posted
Posted as accessible PDFs and linked from the board page.
03New staff bio: volunteer coordinator
Bio, headshot, and contact line added to the team page.
Workday signup fails on mobile
Reproduced on iPhone and Android. The fix is in testing.
Board-members-only page for packets
An access decision is needed before implementation.
| Site health | This month | Last month |
|---|---|---|
| Accessibility | 100 | 97 |
| Performance, desktop | 96 | 88 |
| Performance, phone | 91 | 79 |
| Broken links | 0 | 4 |
| Pages checked | 15 | 15 |
Automated accessibility scores do not establish conformance.
- Up to 30 minutes
- Per routine task
- 1 business day
- Standard acknowledgment
- 4 business hours
- Priority acknowledgment
A fixed monthly fee agreed in writing. Month to month, with thirty days’ written notice. Larger work receives a separate fixed quote.
Engagement details
The work between the requests.
Routine operations
Maintain and check
Apply WordPress core, theme, and plugin updates on a regular cadence, with version control, staging review where available, and automated checks after deployment.
Review alerts
Review monitoring and hosting alerts during business hours. Automated checks help identify changes; we assess what needs a task, a project, or escalation to the host.
Verify backups
Check that the managed host’s backups are running and restore from an available backup when needed. The host is responsible for infrastructure and uptime.
Leave a useful record
Requests and correspondence stay in the portal. A monthly report shows work, updates, and analytics highlights. Looking Glass records the key public pages on an agreed cadence.
Demonstrated capabilities
The systems behind day-to-day website operations.
These are areas of LFW’s hands-on experience. The list describes technical capability, not work automatically included in every retainer; your service schedule and approved project quotes define the scope.
Publishing & content operations
- WordPress, Drupal, and static-site publishing
- Reusable templates, blocks, and content models
- Navigation, taxonomies, media, and document libraries
- Multilingual publishing and editorial workflows
Maintenance & releases
- Core, plugin, theme, and dependency updates
- Git-based change control and reviewable releases
- Staging, deployment, rollback, and launch checks
- Content migrations, URL preservation, and redirects
Reliability & security
- Uptime, TLS, performance, and broken-link monitoring
- Security patching and vulnerability response
- Managed-host backup verification and restores
- DNS, hosting, CDN, and incident triage
Accessibility & quality
- Automated WCAG checks and regression monitoring
- Keyboard and screen-reader review
- Theme and template remediation
- Performance, responsive behavior, and browser testing
Forms, features & integrations
- Accessible forms, validation, spam controls, and routing
- Email authentication and deliverability checks
- APIs and connections to CRM, membership, and vendor systems
- Registration, booking, search, and document experiences
Measurement & operating records
- Server-side analytics and first-party engagement measurement
- Monthly work, maintenance, and traffic reporting
- Request history, approvals, and change documentation
- Public-page captures and practical handover records
Sole WordPress administrator for Arlington County’s public network, including updates and security patching.
Senior engineer on Stand Together’s in-house WordPress team, handling custom functionality, requests, and bug triage.
Managed marketing and ecommerce sites for LearnDash, GiveWP, The Events Calendar, and SolidWP at Liquid Web.
Start with the site you have.
- Week 1
Agree access and priorities
You nominate requesters and approvers, provide content, and delegate named accounts. We review the site, hosting, and backlog together.
- Week 2
Establish the baseline
Set up the portal, monitoring, and the agreed key-page archive. Confirm important forms, backup arrangements, and the first changes to make.
- Weeks 3–4
Work through the queue
Handle small tasks in your chosen order. Anything requiring a project gets a written fixed quote and waits for your approval.
- Day 30
Review the first month
See what changed, what remains open, and which decisions need your input. Use that record to set the next month’s priorities.
See what the fee covers
Within the Web Operations Retainer
Replace a staff biography, adjust an existing form, add a redirect, or publish a page using an existing template. Each routine task takes up to thirty minutes of hands-on work.
A separately quoted project
Redesign the membership section, build a new integration, migrate a library, or create a custom template. Larger requests and design or custom development need a written fixed quote.
Paid to the provider
Hosting, domains, email services, plugin licenses, and API fees. We agree who manages each account; your organization keeps ownership and pays the vendor’s charges.
Unlimited small-task requests, worked one at a time per site, subject to the schedule’s fair-use terms. The Web Operations Retainer does not provide after-hours or on-call coverage.
Choose the response target you need.
| Request | Standard | Priority |
|---|---|---|
| Acknowledge a new task | 1 business day | 4 business hours |
| Begin fixing an LFW-caused defect | Same business day | Same business day |
| Begin remediation of other defects | Next business day | Same business day |
These are good-faith response targets in East Coast business hours, not completion promises or guarantees. Scope and queue position affect delivery. Your written quote sets the monthly price.
Read the authoritative service scheduleSee how requests work
Enlarge to view the full screenshot.
Enlarge to view the full screenshot.
What people ask before they sign.
How much does it cost?
A flat monthly fee, set in writing before any work starts. There are two tiers, Standard and Priority, and the difference is how fast we pick things up. We do not bill by the hour. A twenty-minute call is how you get the number.
Is there a contract term?
No. The retainer runs month to month. Either side can end it with thirty days’ written notice, for any reason or none. The full agreement is published on this site.
Who owns the site?
You do, at every point. Work created for you is yours on payment. If we part ways, the credentials, account access, and code repository come back to you at no charge, and we help with an orderly handoff for thirty days.
Where is the site hosted?
On a managed host you approve and LFW confirms can support the work. Kinsta and Pressable are examples, not the only choices. We approve the specific plan and setup, not just the company name.
For WordPress, we generally look for:
- WP-CLI and SSH access
- A staging environment
- Individual delegated accounts
- Multifactor authentication
- Automated backups with a practical restore process
- Continuous infrastructure monitoring
- Documented crash recovery
- Real 24/7 technical support
- An established, well-regarded provider
Fast means a current PHP runtime, full-page caching and CDN support, enough resources for expected traffic, and no host-level bottleneck in staging or production measurements.
The hosting account stays in your name and you pay the host directly. We run the site; the host runs the servers and the uptime.
What counts as a task, and what counts as a project?
A routine task takes up to thirty minutes of hands-on work. Requests are unlimited and worked one at a time per site, subject to fair use. Larger work, requests spanning systems, design, and custom development receive a fixed written quote and start only with your approval.
How fast do you respond?
On the Standard tier a new task is acknowledged within one business day. On Priority, within four business hours. These are measured in business hours and they are service targets, not guarantees.
Is after-hours support included?
No. The retainer covers business hours, with no after-hours or on-call coverage. The managed host is responsible for infrastructure, uptime, and its backup service. Any requirement beyond the published scope needs a separate agreement before you rely on it.
Can my team publish pages without you?
We can support publishing with your existing templates and agreed permissions. Mason is an LFW demonstration under development, not an automatically included client deployment. A new publishing workflow or custom integration needs its own scope and quote.
Bring your website and the list you keep putting off.
A twenty-minute conversation with Leland to assess the fit, identify the first priorities, and establish what a written quote needs to cover.