LFW

About LFW

A name behind the work.

Leland Fiegel founded LFW to help small teams run websites that matter. Based in Arlington, Virginia, he is your technical lead, from the first question to the record of what changed.

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Leland Fiegel
Leland FiegelFounder · Arlington, Virginia

Before LFW

Experience inside the systems.

Prior employment, not LFW client engagements. LFW was founded in 2026.

2017

Arlington County Government

WordPress Administrator

40+public-facing websites

Site operations, updates, and security patches.

2021–2023

Liquid Web

Senior WordPress developer

4WordPress brands

Managed marketing and ecommerce websites for LearnDash, GiveWP, The Events Calendar, and SolidWP.

2023–2026

Stand Together

In-house web development

100+sites in the team’s portfolio

Custom functionality, bug triage, and publishing support.

Working together

There is no lift too heavy.

Bring the ambitious idea or the awkward problem. We’ll explore how to make it work and be direct about what it will take.

Explore the possibilities

We investigate, prototype, and explain the options before ruling something out. If there is a constraint, we’ll show you why and discuss alternatives.

Open about AI

We use AI to build and iterate faster, and explain where it helps. Leland remains responsible for reviewing and testing what we deliver.

Scope, costs, and ownership

You get plain explanations of the work, costs, and tradeoffs before we start. Your content, accounts, and data stay yours, with export and handover included.

Routine tasks up to 30 minutes; larger projects quoted separately. East Coast business hours, with no standard after-hours or on-call coverage.

Bring the site and the problem.

Twenty minutes with Leland to identify the priority and a practical next step.

Prefer to write?

Tell us what needs to work better.

Slow, fragile, hard to edit, missing a workflow. Say it plainly, and you'll get a straight answer, not a ticket number.