LFW

For advocacy organizations

Have the web work ready for the campaign.

Campaign timing changes. The approval process still matters. LFW helps your team prepare campaign pages, action forms, and supporting content with a clear brief and a tested publishing path. Bring us into the schedule early so we can agree what is feasible before launch.

Interactive example

An approval you can trace.

Review a change, complete its checklist, and move it to Ready.

Publishing desk
Review the change

Action page

Current version

Action: read the campaign update.

Proposed version

Action: send a message using the approved form.

Before approval

3 checks remaining

Sample content. Changes stay in this browser.

30-minute tasks

Routine management, one task at a time.

1 day / 4 hours

Standard / Priority acknowledgment during business hours.

Fixed project quotes

Rebuilds, integrations, and larger work scoped separately.

Who handles what

Your team directs the campaign.

For communications and organizing teams with their own strategy, copy, and approval owners.

Your team
Strategy, claims, creative assets, legal review, supporter consent, and approval to publish.
LFW
The agreed page build, technical checks, publication, and subsequent routine web changes.
Platform vendors
Delivery and availability of their email, CRM, donation, and advocacy systems. We document issues at the connection point.

From request to delivery

Prepare the repeatable parts before the deadline.

Templates, access, and form routing can be settled while the message is still in review. Last-minute changes are easier when the publishing path is already known.

  1. Agree the brief and capacity

    You identify the campaign owner, intended action, approval chain, and desired release time. We confirm the scope and available delivery window before work begins.

  2. Build around the approved action

    LFW prepares the page and checks the agreed form path. Your team supplies and approves the message, translations, disclosures, and consent language. New integrations are separately scoped.

  3. Release with a record

    After approval, we publish within the agreed schedule and verify the live path. The request keeps the approved version, checks, and remaining follow-up work together.

What the monthly fee covers

Routine tasks of 30 minutes or less, handled one at a time. Standard acknowledgment: one business day. Priority acknowledgment: four business hours. These are response targets; completion depends on the work.

Business hours only, with no after-hours or on-call coverage. Hosting and licenses are paid separately. Redesigns, integrations, custom development, and larger remediation work receive a separate fixed quote.

Read management scope and terms

Before you engage

Plan for the deadline you actually have.

Can you guarantee a page within an hour?

No. Share the deadline and we will confirm whether it is achievable. Acknowledgment targets are not delivery promises; management includes no after-hours or on-call coverage.

Can you manage affiliated organizations separately?

Yes, with agreed access controls, separate publishing approvals, and distinct records. Your organization determines legal and policy requirements for each site.

Relevant experience

A background in deadline-driven web work.

Leland built sites and campaign landing pages as an employee at Targeted Victory. Later, at Stand Together, he worked on an in-house team responsible for a portfolio of more than 100 sites running WordPress.

These are roles Leland held before founding LFW. The organizations named here are former employers, not LFW client references.

Read Leland’s professional history
The work leaves a record. Enlarge screenshot
A real view of the LFW demo service report

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A real view of the LFW demo service report Read the sample service report

Bring the campaign calendar.

We will discuss the pages, dependencies, approval owners, and dates. You get an honest assessment of capacity before committing to the work.

Prefer to write?

Tell us what needs to work better.

Slow, fragile, hard to edit, missing a workflow. Say it plainly, and you'll get a straight answer, not a ticket number.