Platform · Experiments
LFW Experiments
Live, add-on moduleTwo versions of a page. The one that actually converts wins.
Decided at the edge, not in the browser
A cached page can’t decide anything client-side without a flash of the wrong version first. So the variant is chosen and applied at the Cloudflare edge, before the HTML reaches the visitor: no flicker, no JavaScript deciding after the fact, and no fight with your host’s page cache. Assignment is sticky: the same visitor gets the same version every time. Your site stays on Kinsta or WP Engine; only nameservers move.
Judged honestly: “too early to call” is a real answer
Most A/B dashboards always seem to show a winner. This one refuses to: until each variant has been seen by enough people, and enough have done the thing the test is about, the verdict reads too early to call, in words, on the page. When a winner is declared, the gap cleared a standard 95% test you could check by hand.
Measured on your own domain
Exposures and goals travel the same first-party path as LFW Analytics: a beacon on your own domain, relayed server-to-server. No third-party script, no ad-blocker holes in the data, and the collector refuses events for any test that isn’t actually yours and running.
Running on this very site
Our homepage hero has run a live test since before this page existed: “Book a call” against “Run a free scan,” decided at the edge, measured through to actual signed clients. Since the product shipped, our own test runs through the same registry, the same math, and the same honesty gate a client’s does. Open the homepage in a private window; there’s a real chance you’re in it.
Pricing
Add-on module
Experiments runs real per-client edge infrastructure, so it’s priced as an add-on to the web operations retainer, quoted to the scope of your site, in writing, on the published module schedule. No per-test fees, no traffic tiers.
Want to see this running on your organization's site?
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