LFW Analytics

The expensive part of analytics is the person who reads it

Google Analytics is free. The person who sits with it and says what the numbers mean isn't. Without that person, a dashboard produces nothing. LFW Analytics fills that seat: the measurement and what it means, from the same people who run the site.

Server-counted traffic, first-party engagement

On sites LFW manages, pageviews are counted at the web server itself. A small first-party, cookieless beacon measures engagement such as scroll depth, time, CTA clicks, and signs of friction. No visitor profile is stored and no data is shared with an ad network.

On sites we don't host, the same small first-party snippet also counts pageviews. Still no cookies and nothing shared with a third-party analytics platform.

Measure the action, not just the page

A measurement task connects the choices people click with the forms they actually complete. The task can be configured later because the underlying action labels are retained.

• Compare two contact paths, downloads, registrations, donations, or other meaningful actions
• Count people who clicked, people who completed, and people who did both in that order
• Change the business question without replacing the tracker or discarding earlier click data

Friction, measured: rage clicks and dead clicks

Traffic counts tell you people came. Friction data tells you where the site fought them.

The beacon flags rage clicking (rapid, repeated clicks in the same spot) and apparent dead clicks on noninteractive elements. These are clues to investigate, not proof of frustration. Each event records which element, on which page.

Ordinary analytics does not make visual recordings. Optional Replay follows a visitor’s journey across enabled public pages after one opt-in in the current tab. Typed values and private areas are excluded, and recordings expire automatically.

Follow the journey, not just one page

See which recorded page came next, play the journey in order, or jump to a moment in its timeline. Form milestones show when a visitor started, encountered a supported validation error, or completed a configured goal, without revealing what they typed.

On LFW.com, playback can show verified public copy, static form labels and buttons, and approved images and fonts hosted by LFW. Unknown text is masked; form controls, private results, embedded media, and unapproved assets are excluded.

Other customer sites currently retain full text masking. Playback reconstructs recorded interactions; unrecorded pages are absent and time between page recordings is skipped. Earlier masked recordings stay masked.

From a finding to a useful experiment

Replay brings repeated clicks, apparent dead clicks, form starts, validation errors, and scroll depth into one investigation view.

• Find pages with signals worth reviewing, without treating a click pattern as proof of frustration.
• Review an available journey and its page and form-milestone timeline.
• Save an observation, proposed improvement, and completed goal as an experiment draft.
• Have LFW configure the test, then measure completed actions rather than clicks alone.

Recording is off by default. Owners choose public-page coverage, sampling, and a retention period of 7, 14, or 30 days. Private routes, including Admin and Client Portal, cannot be enabled.

Visitors can stop recording at any time. Consent expires after 30 minutes of inactivity or two hours, and Replay respects Global Privacy Control and Do Not Track. Journeys are not linked to contact records; disabling recording deletes retained recordings.

The crawler report Google Analytics won't give you

Most crawlers never run an analytics tag; the ones that do get filtered out. Either way, no report. Server-side measurement counts them: which AI companies read your site (GPTBot, ClaudeBot, Perplexity), plus the search engines and scrapers, what they read, and how often. "What is AI reading here" is a question boards ask now. This answers it with data.

How it works

• On managed sites: nothing to install; measurement happens at the server
• On other sites: one small snippet in your existing theme, first-party on your own domain
• Ordinary traffic analytics uses no cookies or third-party data sharing, with a one-way, daily-rotating visitor hash. Optional Replay separately requires consent and uses a short-lived, tab-scoped journey identifier
• Your numbers live in your Client Portal, with no separate login and no account nobody remembers the password to
• Privacy-first by construction, which matters specifically for advocacy and embassy clients: no ad-network pixel on a page a supporter or a visa applicant visits

Pricing

Quoted to the scope of your site, as its own line item or within a Web Operations Retainer. Either way the number is in writing before anything starts.