LFW Tag Manager

First-party by design

A small runtime and collection layer on your WordPress site, with hosted configuration and delivery.

More than a banner

Privacy choices govern browser tags, conversion routing, and queued server-side delivery.

One useful record

Drafts, previews, published versions, rollbacks, and delivery diagnostics in the same workspace.

From a pixel to a complete system

Know what is running, and why.

A pixel ID pasted into a website is not a measurement strategy. You need to know which events count, when information may be sent, who changed the configuration, and whether the receiving platform accepted it.

LFW Tag Manager brings those decisions into the Client Portal. Your team can prepare changes without touching a theme file. An owner or LFW administrator reviews and publishes them. A previous release can be restored, and delivery can be paused.

Request a quote for your website

Browser and server, working together

Connect the outcome, not just the click.

Google Ads

Browser conversion tags or server-side conversion uploads, with account credentials and defined conversion actions. Each conversion uses a deliberate route to avoid double counting.

Meaningful events

Map accepted leads, completed purchases, and confirmed business events. A spam submission or a clicked button is not automatically treated as a successful conversion.

One WordPress connection

Install LFW Connect. Choose your modules.

The connector serves the LFW runtime from your website, synchronizes signed published settings, and exposes same-origin event and privacy endpoints. The connection key stays on the server.

Tag Manager: approved integrations, privacy controls, and server-side conversion delivery.
Activity Logs: the WordPress users, content changes, metadata, and updates behind your site.
Search: public posts, custom post types, and taxonomy information, discovered and synchronized without writing a content adapter.

Modules can be enabled independently. The hosted configuration lives in your Client Portal; LFW manages its own installation and customer workspaces through a separately authenticated admin interface.

Download LFW Connect Talk through your setup

Built-in control

Review, publish, verify.

Private drafts: prepare a change without changing the live website.
Preview decisions: simulate events, regions, and privacy choices without sending anything to an advertiser.
Versioned releases: see who published, when, and which version is current.
Recovery: restore an earlier configuration or pause delivery.
Delivery history: separate receipt, queuing, retries, rejection, and provider acceptance.
Scoped permissions: viewers inspect, members prepare drafts, and owners publish for their authorized websites.

A provider accepting an event does not prove campaign attribution. We verify the receiving account as part of setup, including its test tools and reporting expectations.

Before you connect

The practical questions.

Does this replace Google Tag Manager?

For the integrations supported here, yes. LFW Tag Manager has its own runtime, settings, publication history, and server-side delivery. Google Tag Manager, Stape, and Matomo are not required dependencies. Existing hard-coded tags need to be inventoried and removed or connected before migration.

Does first-party loading bypass browser protections?

No. The LFW runtime and WordPress collection endpoints can load from your own website. Provider browser libraries and requests may still use Meta, LinkedIn, or Google domains and may be blocked. Server-side conversion reporting is an additional, permission-aware route, not a way around a refusal or browser privacy signal.

Do all visitors have to accept a banner?

The workspace supports reviewed regional rules and a stricter opt-in mode. Where configured and appropriate, trusted U.S. location information can support opt-out advertising defaults. Unknown locations fall back to opt-in. Saved refusals and browser opt-out signals take precedence. Replay has a separate explicit choice.

What do you need from our advertising accounts?

The relevant destination IDs, approved server credentials, conversion definitions, and an agreed privacy policy. Credentials stay encrypted on the server. Platform approval, account access, and a verified test event are required before we describe a destination as connected. Adding an integration card alone does not activate an advertising account.

Is this another plugin for each LFW service?

No. LFW Connect installs one WordPress connection with independent Tag Manager, Activity Logs, and Search modules. Existing standalone LFW connectors can be retired after the corresponding modules are enabled. Your content stays in WordPress, and the main settings stay in your LFW workspace.

What happens if we stop working together?

You keep your website, advertising accounts, content, and business data. Container configuration can be exported without secrets, and removing the connector stops its modules. Continued hosted delivery, data retention, and transition support are agreed in your quote and engagement, not assumed to continue after cancellation.