Leland Fiegel

Experience.

Public-facing systemsAs WordPress administrator for Arlington County Government (2017), Leland managed more than 40 public websites. At Stand Together, he worked on the in-house team responsible for over 100 WordPress sites.
The WordPress ecosystemHis work includes themes sold through established marketplaces, technical support at LearnDash, and, at Liquid Web, maintaining and adding new features to the marketing and ecommerce websites for LearnDash, GiveWP, The Events Calendar and SolidWP.
The WordPress communityHe was one of eight organizers of WordCamp DC 2017, the WordPress conference in Washington.
Custom applications with LaravelLeland has also built personal Laravel applications with structured content editors, account permissions, booking workflows, API integrations and queued reporting. These are independent projects.
Software we use ourselvesLFW.com runs our own website auditor, booking system, analytics and LFW account. These are working applications built for LFW. How this site is built explains what each one does.

LFW.com LLC was formed in 2020 and has operated as LFW since 2026.

At LFW, that experience informs the practical decisions: what to fix first, how to prepare a safe update and how to make a publishing process easier for the people who use it.

Inspect a sample service report

The record.

Leland was born in Washington and has lived in the District, Maryland and Virginia his whole life. Arlington is home today.

2007–2013
Founded Theme Lab: WordPress, HTML and CSS work for clients around the world, alongside a blog of tutorials and standards commentary. Acquired by AwesomeMotive.
- Theme Lab acquired by AwesomeMotive 2013, the sale, written up on Post Status
2012–2013 WordPress administrator for The Elm, Washington College’s student newspaper, as a paid student staffer.
2013–2014 Web developer at The Jake Group in Washington: custom WordPress sites for clients, built to be easy to edit.
2014–2016 Web developer at Targeted Victory: websites and campaign landing pages on tight deadlines.
2016–2017
Owner of Themetry, a small products company: commercial themes distributed through StudioPress and WordPress.com, and a course teaching Advanced Custom Fields.
- Themetry themes carried on StudioPress and WordPress.com 2016, Themetry
- Custom Field Command, a course on Advanced Custom Fields 2017, Themetry
2017
WordPress administrator for Arlington County Government: the whole network of 40-plus public-facing sites on AWS, including the update and security-patch cycle.
- One of eight organizers of WordCamp DC 2017, the published organizer list
2017–2019 Web developer at Berman and Company, building and maintaining a portfolio of sites on Timber, Sass and Composer.
2019–2021 Technical support at LearnDash, the WordPress course platform, while keeping Themetry’s theme catalog running on the side. Support is where you learn how software actually fails for real users.
2021–2023 Senior WordPress developer at Liquid Web, maintaining and adding new features to the marketing and ecommerce websites for LearnDash, GiveWP, The Events Calendar and SolidWP (formerly iThemes).
2023–2026 Senior web developer at Stand Together, on the in-house team responsible for a portfolio of over a hundred WordPress sites: custom functionality, bug triage and the internal customers behind each request.
2026– Founded LFW: web operations for public institutions.

Personal projects.

Built on his own time.

TransitTab

Live DC Metro arrivals without the clutter: search any station, save favorites and see trains to the minute.
transittab.com
Le.land

His personal site, built as an early-2000s computer desktop: windows, a taskbar, a blog, a guestbook and games.
le.land

How he works.

Plain English over jargon.
A fixed quote before work begins, and a conversation before anything out of scope bills.
Evidence and attribution: distinguish prior work, this site’s measurements and illustrative examples.
A record of the work: what changed, how it was checked and what needs attention next.