Leland has spent more than fifteen years in and around the WordPress ecosystem — building and selling themes, running a small products company, and quietly keeping sites online for organizations that cannot afford for them to go down. He has watched how software actually breaks in production, and who ends up holding the bag when it does.
LFW is the conclusion of those years: one accountable party that owns the website problem end to end — maintenance, fixes, features, and the day-to-day technical decisions — for associations, advocacy organizations, embassies, and professional firms. The tools on the platform were all built for LFW's own operation first; the colophon shows them running on this very site.
The record
- [2009–…] [The early WordPress years — first themes, first clients. Replace with the real start.]
- […–…] [The products company — what it was called, what it shipped, what it taught. Real names.]
- […–2026] [The quiet operations years — the sites kept online, the organizations behind them (as far as NDAs allow).]
- 2026— Founded LFW: web operations for organizations that answer to someone — associations, advocacy groups, embassies, professional firms.
Writing & work
- [year] [Real writing credit — article, publication, link] — [Publication]
- [year] [Theme or product shipped — name, marketplace, users] — [Where]
- [year] [Talk, podcast, or interview] — [Where]
How he works
Plain English over jargon. A fixed quote before work begins, and a conversation before anything out of scope bills. Nothing claimed on this site that isn't clickable somewhere. Forms without CAPTCHAs, analytics without cookie banners, and email that actually lands — because the boring details are the job.
Working on something that has to work? Book a call — thirty minutes, no sales pressure.