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For arts and culture organizations.

The articles that apply to the websites these organizations run, in one place, with a feed of their own. The market page is here.

The Four Files Nobody Links To

Every website has four plain-text files no visitor ever sees: robots.txt, sitemap.xml, security.txt, and llms.txt. Search engines, security scanners, and AI agents read them on every visit.

What each one is, who actually reads it, what to put in it, and the one rule that keeps all of them safe. We went through this list on our own site this week and found gaps, so the free audit now checks for them.

Our Hero Image Was Disappearing on iPhones. An Ad Blocker Was Hiding It.

For weeks the hero on three of our own pages vanished for a second and a half on iPhones, on a cold load only. Nothing reproduced it in a lab.

A fifty-line field trace found it in three page loads: an ad blocker was hiding any element whose class started with ad-.

Phones Download Your Desktop Images

Why a 2.6 MB hero reaches a phone that needs 33 KB, how srcset and sizes let the browser choose, when you actually need the picture element, what WebP buys you, and where WordPress themes quietly undo the work it already does for you.

Your Media Library Is Public

The media library is not a private folder, in WordPress or anywhere else. What that means for the drafts and packets that get uploaded to grab a link, why switching the API off is the wrong fix, and how to mark a file private without breaking anything.

Accessibility Tips

Color contrast, image headers, link behavior, and the small interface choices that determine whether a page works for everyone.

Embedding Video Without Breaking Accessibility

Paste a YouTube link into a page and the video appears. It also arrives with no name for a screen reader, no captions unless someone made them, and sometimes with sound that starts on its own.

The four things an embedded video needs, which ones the free audit catches, and how to add them on a WordPress site without touching the video itself.

Your Event Registration Shouldn't Be a PDF

Capacity, waitlists, QR tickets, and a check-in screen on a phone: what event registration actually has to do, why per-registration fees are rent, and a live RSVP you can try right here.

Email Deliverability

Password resets, spam folders, domain trust, and why important website emails should never look suspicious to inbox providers.

One Color Value: Fixing Contrast Without a Redesign

Light gray text on white is the most common accessibility finding there is. It looks refined on a designer's screen and vanishes in sunlight, on a cheap monitor, or for anyone over fifty.

The ratio the standard asks for, a short table of grays that pass and fail, and why the fix is one value in the theme's palette rather than a redesign.

The letter

The arts and culture letter

Once a month: one number from our census of sites like yours, one fix, and what we published. No sequence, no sales calls.

One confirmation email first. Nothing sends until you click it. Or follow by RSS.

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