LFW

Changelog

See what’s changed.

The improvements we make to LFW.com, from clearer page layouts to new ways of getting things done. This is the same ongoing attention we bring to the websites we manage.

69 updates Aug 10, 2026 to Sep 13, 2026

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One update from the archive

September 2026

53 updates
Features

Turn visitor activity into an improvement to test.

Analytics can compare selected calls to action with completed goals and show click-density and repeated-click maps from consenting sampled visits. A finding can become an experiment draft with the observation, proposed change, and goal kept together.

Drafts wait for review before anything changes on the website. Repeated clicks are a signal to investigate, not proof of somebody’s intent.

Where the test clicks landed Enlarge screenshot
The Analytics click-density map shows the relative position of three recorded test clicks in a page grid.

Enlarge to view the full screenshot.

The real density grid for our controlled test visit. It shows relative page positions, not a screenshot overlay or real audience activity.
Explore AnalyticsExplore Experiments

Selected public improvements to LFW.com. Client work and confidential operational details stay private. Earlier entries were collected from the project’s history and dated to the relevant milestones. Screenshots labeled “current” show the version captured for this changelog, not necessarily the version on the entry’s date.

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