LFW

Ongoing website management

Web Operations
Retainer.

Keep the website moving.
Give your team its time back.

An accountable web team for the site you already have. We handle the everyday work, look after the underlying systems, and help you decide what to improve next.

A monthly fee quoted for your organization.
Free to request. No meeting required.

Want a first look? Run a free audit
LFWService reportInteractive sample

August 2026

Meridian Parks Alliance

9/11requests completed
2in progress
9/11
01Update officers page for the new board

New officers listed with titles and photos. Last year’s board moved to the archive page.

02July board minutes and packet posted

Posted as accessible PDFs and linked from the board page.

03New staff bio: volunteer coordinator

Bio, headshot, and contact line added to the team page.

Read the full sample month

Try the report: open a request or switch views.

Priced for your needs
Your sites, workload, and response target
Month to month
With 30 days’ written notice
Your website stays yours
Ownership and handoff explained upfront

Your ongoing web team

Someone to move it forward.

For communications teams, associations, nonprofits, and public-facing organizations with a website to run and other work to do. Most of our work is in WordPress; tell us what you use.

Get the everyday work done

Send the staff update, broken link, event page, or existing-form change. Set the priorities in your portal and see each request through to completion.

Look after the systems behind it

Core, theme, and plugin updates, staging review where available, and checks after deployment. We review alerts during business hours, verify the managed host’s backups, and coordinate with providers.

Know what changed and why

Requests, correspondence, and approvals stay together. Your monthly service record makes completed work, available monitoring trends, and the next decisions easier to explain to your team.

See the working product

One place for the request and the answer.

Describe the change, attach the context, and track its progress. Your team can return to the conversation instead of hunting through an inbox.

These are real screens from the LFW Client Portal, populated with fictional demonstration data. Enlarge either view, or explore the demo yourself.

Explore the Client Portal
Send a request Enlarge screenshot
LFW Client Portal demonstration: a website request form with priority, description, and attachment controls.

Enlarge to view the full screenshot.

Real product screenshot. Fictional demonstration data. Try the request form

Continuous Improvement Plan

No time to make the list?
We can help with that.

Our team can proactively review your site and suggest useful changes. Bring the goals, the recurring frustrations, or simply the feeling that the website could be doing more.

Talk through your priorities

See what we’re improving on LFW.com

  1. Look for the friction

    Review key journeys, content, available analytics, and recurring requests. Look for things such as a confusing donation flow, a hard-to-find resource, or a form that asks too much.

  2. Choose the useful next change

    We explain the opportunity, likely effort, and dependencies. You decide the priorities, with routine changes and separately quoted projects clearly identified.

  3. Make it, check it, learn from it

    Deliver approved work, verify the change, and review the results where measurement is available. Feed what we learn into the next round of improvements.

LFW tools and optional add-ons

See the problem. Understand it. Improve it.

The retainer gives you a team to act on what the tools reveal. We agree the monitoring, reporting, and any optional services your site needs in the quote, including setup, recurring charges, and limits.

LFW Monitor

Catch what changes between requests

Scheduled checks of public pages for accessibility, performance, broken links, and domain configuration. Review the findings and decide what needs attention.

Runs from LFW’s infrastructure. No WordPress plugin or visitor tracking script is required for public-site checks.

Explore Monitor

LFW Analytics with Replay

Understand the actions behind the numbers

Connect clicks with configured goals, including form completions. Optional Replay follows a consented journey across public pages, with masked playback, form milestones, and click-density heatmaps to investigate possible friction.

LFW configures a first-party relay and site script. Replay is off by default, with consent, public-page coverage, sampling, and retention controls.

Replay coverage and privacy

Replay follows enabled public pages in the same tab after an explicit opt-in. Form milestones are recorded without typed values. Private pages and content are excluded.

LFW.com replays can show verified public copy and approved images and fonts. Other customer sites currently keep all text masked. Heatmaps are relative click-density grids, not pixel-perfect screenshot overlays.

Replay requires separate recorder setup. Installing LFW Connect alone does not enable it.

Explore Analytics & Replay

LFW Looking Glass

Keep a visual record of the website

Capture agreed public pages on a schedule and compare how they change. Return to a dated record when reviewing work or planning what comes next.

Captured remotely by LFW. A public-page archive complements the host’s backups; it does not replace a restorable website backup.

Explore Looking Glass

LFW Activity Logs

Know who changed what, and when

Follow WordPress user activity, content edits, and post-metadata changes in a hosted activity record. Give your team context when investigating an unexpected change.

A WordPress connector sends events to LFW’s hosted service. We configure the connection and portal access for your organization; Drupal support is not yet available.

Explore Activity Logs

LFW Experiments

Test a change before making it permanent

Compare two versions of a page against a defined goal, such as a completed quote request or signup. Follow results in the Client Portal, including when there is not enough evidence to choose a winner.

Setup includes Cloudflare routing, approved page variants, and goal tracking, quoted separately before a test goes live.

Explore Experiments

LFW Tag Manager

Connect advertising results with visitor choices

Manage consent choices and conversion tracking for Meta, LinkedIn, and Google Ads. Review tag changes and server-side delivery from the Client Portal, with a clear record of what was published.

LFW Connect links WordPress to your workspace. Each advertising destination needs account access, configuration, and a verified test event before activation.

Explore Tag Manager

Scope and costs

Know what you are paying for.

Your monthly fee is agreed in writing for your organization. Routine operations, larger projects, and third-party running costs have distinct scopes, so you can decide what to approve.

Monthly retainer

Routine work on your existing site

  • Publish a supplied news item using an existing template
  • Update a staff biography, image, or contact details
  • Adjust an existing form or add a redirect

Up to 30 minutes of hands-on work per routine task. Unlimited requests, worked one at a time per site, subject to fair use.

Separate fixed quote

Larger work and new functionality

  • Design a new page template or membership area
  • Build a CRM integration or a custom application
  • Migrate a document library or rebuild the website

Design, custom development, and larger requests are scoped and priced separately. You approve the written quote before project work starts.

Provider charges

The services your website uses

  • Hosting, domains, software licenses, and paid APIs
  • Stripe or other payment-processing fees
  • Community-platform subscriptions or Discourse hosting

We identify these running costs and who pays them before you approve the feature. They are additional unless your written quote includes them.

Start with a quote

A useful number starts with your website.

A small, occasionally updated site and a busy multi-site organization need different levels of support. Your quote reflects the sites, publishing activity, features, and response needs involved.

Send what you know. We review the public site and reply with a preliminary range or focused follow-up questions; the final scope and monthly fee are agreed before work starts.

Free, with no obligation. Book a call if you have questions or prefer to talk it through.

What we will ask, by email or on a call

Your websites
Which sites and platforms need support? What does each one do for your organization?
Your publishing pace
How often do you publish, run campaigns, or need changes? Who supplies and approves the content?
Important features
Do you take payments, manage members, run events, or connect to a CRM? What must keep working?
Existing providers
Who hosts the site? Which tools, licenses, and other partners are already involved?
Priorities and response
What is getting in the way now? Are there upcoming deadlines, and which response target fits your team?

You do not need every answer, admin access, or a finished brief to get started.

Standard or Priority

Choose the response target that fits.

Both tiers include the same routine-work scope. The difference is how quickly we acknowledge a task and begin certain defect work.

RequestStandardPriority
Acknowledge a new task1 business day4 business hours
Begin fixing an LFW-caused defectSame business daySame business day
Begin remediation of other defectsNext business daySame business day

Good-faith response targets, not completion guarantees. Monday through Friday, 9 a.m. to 5 p.m. Eastern, excluding U.S. federal holidays. No standard after-hours or on-call coverage.

Read the service schedule

Capabilities

What would make your website more useful?

Make publishing easier, help members find one another, or connect donations to the right systems. Explore the specific work our team can help you plan and deliver.

Routine work through the retainer. Bigger ideas through an approved project. New functionality, design, custom development, and larger work need a separate fixed quote, with any provider charges explained upfront.

91 specific ways we can help your website.

Content & publishing

  • Press release and news management
  • Event calendars with registration and ticketing
  • Document libraries with faceted search and filtering
  • Editorial workflows and content approval
More content & publishing capabilities
  • Appointment and meeting scheduling
  • Resource libraries with advanced tagging
  • Video galleries and media management
  • Podcast hosting and RSS feeds
  • Multilingual content management
  • Content scheduling and expiration

Member & user features

  • Member directories with advanced search
  • Member-only content areas and paywalls
  • User profiles and account management
  • Membership renewal and payment processing
More member & user features
  • Member forums and discussion boards
  • Job boards and career centers
  • Mentorship program matching
  • Committee and working-group portals
  • Volunteer management and tracking
  • Certification and credential tracking

Interactive features

  • Custom forms with conditional logic
  • Interactive maps for legislation, members, locations, and events
  • Data visualization and dashboards
  • Survey and polling functionality
More interactive features
  • Real-time collaboration tools
  • Legislative tracking displays
  • Commenting and rating systems
  • Live chat and support widgets
  • Webinar and virtual-event integrations
  • Social-media feed aggregation

Commerce, donations & payments

  • Donation forms with recurring options
  • Membership dues processing
  • Payment gateway integrations such as Stripe and PayPal
  • Event ticket sales
More commerce, donations & payments capabilities
  • Product catalogs and shopping carts
  • Subscription management
  • Invoice generation and payment tracking
  • Grant applications and tracking
  • Sponsorship management
  • Promotional codes and discount systems

Integrations & APIs

  • CRM integrations such as Salesforce and HubSpot
  • Email marketing platforms such as Mailchimp and Constant Contact
  • Association management systems
  • Custom API development
More integration & API capabilities
  • Accounting software such as QuickBooks and Xero
  • Video conferencing such as Zoom and Microsoft Teams
  • Learning management systems
  • Social-media publishing automation
  • Analytics platforms such as Google Analytics and Mixpanel
  • Webhook automation and triggers

Administration & security

  • Advanced user roles and permission systems
  • Multifactor authentication
  • WordPress activity logs for content and post-metadata changes
  • Automated backup solutions
More administration & security capabilities
  • Custom administration dashboards
  • Single sign-on integration
  • Privacy and consent-management tools
  • Content moderation workflows
  • Bulk data imports and exports
  • Custom reporting and analytics

Performance & optimization

  • Page-speed and Core Web Vitals optimization
  • Mobile responsiveness improvements
  • Accessibility review and WCAG remediation
  • Technical search-engine optimization
More performance & optimization capabilities
  • Database optimization for large datasets
  • Advanced caching strategies
  • Image optimization and lazy loading
  • CDN configuration and optimization
  • Email deliverability optimization
  • Server migrations and runtime upgrades

Platform stewardship & continuous improvement

  • Proactive website reviews and prioritized improvement recommendations
  • Analytics-informed user-experience and conversion improvements
  • Technical-debt inventories and remediation roadmaps
  • Plugin, theme, and custom-code audits and refactoring
More continuous improvement capabilities
  • WordPress Multisite governance and shared-platform standards
  • Content-model and editorial-workflow modernization
  • Reusable component and design-system governance
  • Automated regression tests and continuous-integration safeguards
  • High-traffic readiness, load testing, and capacity planning
  • Web application firewall, bot, crawler, and abusive-traffic mitigation
  • Technical documentation, editor training, and knowledge transfer

Ongoing web operations

  • Text, image, link, staff, hours, and contact-detail changes
  • WordPress core, plugin, theme, and dependency updates
  • Staging-tested updates and compatibility review
  • Visual regression and key user-journey checks
More ongoing web operations capabilities
  • Security patching, vulnerability response, and malware investigation
  • Uptime, TLS, redirect, content, performance, and broken-link monitoring
  • Managed-host backup review, restoration testing, and production restores
  • DNS, domain, hosting, CDN, and incident coordination
  • Git-based releases, rollback, launch verification, and post-release checks
  • Monthly reporting, request history, approvals, and change documentation

Have something else in mind?

Tell us what people need to accomplish. We will investigate the approach, explain the constraints, and quote a practical scope.

Request a quote
Leland Fiegel, founder of LFW

Led by Leland Fiegel

Experience inside the systems.

Leland’s prior roles involved public-sector websites, large WordPress portfolios, and sites for major WordPress product brands. That experience informs how we plan, maintain, and document your website today.

Meet Leland

Prior employment, not LFW client engagements.

Arlington County Government
WordPress administration for 40+ public-facing sites, including updates and security patches.
Stand Together
In-house WordPress development across a team portfolio of 100+ sites, with custom functionality, requests, and bug triage.
Liquid Web
Marketing and ecommerce sites for LearnDash, GiveWP, The Events Calendar, and SolidWP.

After your quote is approved

Your first month, with a plan.

We start with the website you have, the people who use it, and the work waiting to happen. This is an illustrative onboarding sequence; we agree the schedule and access needs with you.

  1. Week 1

    Access and priorities

    Nominate your requesters and approvers. We review the site, hosting, and backlog together, then agree what comes first.

  2. Week 2

    A working baseline

    Set up the portal, monitoring, and agreed key-page archive. Check important forms and backup arrangements, and begin the first changes.

  3. Weeks 3–4

    A manageable rhythm

    Work through the queue in your chosen order. Review improvement ideas and approve any separately quoted projects you want to pursue.

  4. Day 30

    Review and plan ahead

    See what changed, what remains open, and which decisions need your input. Use that record to agree the next priorities.

Ownership and continuity

A good partner leaves you with options.

Your content, organizational accounts, and paid client-specific deliverables belong to you. We explain the operating costs and handoff needs when choosing how to build a feature.

Read the ownership and handoff terms

Choose the right home for a feature

A form might live in WordPress or connect to a hosted service. A community might need Discourse hosting; payments might use Stripe. We identify accounts, licenses, running costs, and dependencies before you approve the approach.

Know what continues if you leave

For hosted LFW tools, we agree the ongoing fees, continuation options, and data handoff before enabling the service. Availability and included features are specific to the tool; your quote identifies which services are part of the engagement.

Separate access from migration work

Returning credentials, account access, and repository access is included at no charge. Exports, migration, successor walkthroughs, or rebuilding a hosted form in a tool such as Gravity Forms are separately scoped projects, quoted for approval.

A free place to start

See what your website is telling you.

Run the free audit for an automated first pass, then bring the results to your quote request or call. It can surface issues worth discussing; it is not a full assessment or a requirement for a quote.

Run a free audit

Before you start

A few things worth asking.

Still have questions? Book a call and talk through the fit, the scope, or what your team needs next.

Book a call
How much does it cost?

Your monthly fee is quoted for your organization. The number of sites, publishing pace, complexity of the systems, and response target all affect the scope. Once agreed, the fee is fixed in writing before work starts; we do not bill by the hour.

Request a quote for a preliminary monthly range or the focused questions needed to establish one. The request is free, with no obligation.

Do I have to book a call to get a quote?

No meeting is required. Send a quote request and we can review your public website and follow up by email. If you prefer to talk through the situation, book a call.

Either route leads to a written scope and quote for approval before an engagement begins.

What do you need to prepare a quote?

Start with your website address and a short description of what you need. Useful context includes:

  • How many websites your team manages
  • How often you publish and request changes
  • Important features, such as member access, donations, or registration
  • Your current host and connected services
  • Your preferred response target and any deadlines

You do not need a technical specification or private account access for the initial range. If something is unclear, we ask focused follow-up questions.

What if we do not know what to ask for?

Bring the site and what feels difficult, even if that is simply a lack of time. Our team can review the site and suggest practical priorities through a Continuous Improvement Plan.

You decide which recommendations to act on. Agreed routine changes go into your request queue; larger work receives a separate fixed quote for approval.

Are there costs beyond the monthly fee?

Some features depend on services with their own charges. We explain those costs as part of the proposed approach, including:

  • Payment processing fees from providers such as Stripe
  • Hosting or subscriptions for a community platform such as Discourse
  • Plugin licenses, email services, paid APIs, and other provider fees

Your agreement identifies what is included, what you pay a provider directly, and anything LFW resells. Larger builds and custom development also receive a separate fixed quote before work begins.

Is there a contract term?

The retainer runs month to month. Either side can end it with thirty days’ written notice. The published Services Agreement and your signed Order Form set the terms.

Who owns the site?

Your content, data, and organizational accounts remain yours. Deliverables created specifically for you belong to you once paid, subject to the software licenses in the agreement. LFW retains its general tools and frameworks; using a hosted service does not transfer ownership of that service.

What happens if we change providers?

We return your credentials, account access, and repository access at no charge and reasonably cooperate with an orderly handoff for thirty days after termination.

Work such as data exports, migration assistance, or walkthroughs for your next provider is separately scoped and quoted for your approval. Transition work requires all undisputed amounts to be paid, as described in the Services Agreement.

What happens to LFW-hosted tools if we leave?

Hosted tools need an ongoing service to operate. Availability, included features, fees, and any option to continue separately are agreed for the particular tool before it is enabled. A product preview does not mean the tool is included in every retainer.

We discuss the practical exit path when choosing the tool. Continuing the hosted service needs an agreement; replacing it, such as rebuilding a hosted form in Gravity Forms, may require a separately quoted project and a plugin license.

Where is the site hosted?

On a managed host you approve and LFW confirms can support the work. Kinsta and Pressable are examples, not the only choices. We approve the specific plan and setup, not just the company name.

For WordPress, we generally look for:

  • WP-CLI and SSH access
  • A staging environment
  • Individual delegated accounts
  • Multifactor authentication
  • Automated backups with a practical restore process
  • Continuous infrastructure monitoring
  • Documented crash recovery
  • Real 24/7 technical support
  • An established, well-regarded provider

Fast means a current PHP runtime, full-page caching and CDN support, enough resources for expected traffic, and no host-level bottleneck in staging or production measurements.

The hosting account stays in your name and you pay the host directly. We run the site; the host runs the servers and the uptime.

Do LFW tools have to run on our web host?

Monitor and Looking Glass check public pages remotely from LFW’s infrastructure, so they do not require a WordPress plugin. Your website can remain on a suitable host such as Pressable or Kinsta; we confirm access and the host’s configuration during setup.

Analytics and optional Replay use a first-party relay and a site script. Activity Logs uses a WordPress connector. We explain the installation, permissions, and any additional costs before enabling a tool.

What counts as a task, and what counts as a project?

A routine task takes up to thirty minutes of hands-on work. Requests are unlimited and worked one at a time per site, subject to fair use. Larger work, requests spanning systems, design, and custom development receive a fixed written quote and start only with your approval.

How fast do you respond?

Standard targets acknowledgment of a new task within one business day. Priority targets acknowledgment within four business hours. These are response targets, not completion promises or guarantees.

Business hours are Monday through Friday, 9 a.m. to 5 p.m. U.S. Eastern Time, excluding U.S. federal holidays. Delivery depends on the work and queue position.

Is after-hours support included?

The retainer covers business hours and does not include after-hours support or on-call coverage. Your managed host is responsible for infrastructure, uptime, and its backup service. Any requirement beyond the published scope needs a separate agreement before you rely on it.

Can my team publish pages without you?

Your team can keep publishing through existing templates and agreed permissions. We can help clarify roles and the review process. A new publishing workflow or custom integration needs its own scope and quote.

Can we check the site before requesting a quote?

You can run the free automated website check for a first look at public email settings and HTTPS, with optional homepage speed and accessibility checks. It is a useful starting point, not a security assessment or accessibility certification.

A commissioned full audit adds expert review of an agreed scope and is quoted separately. Neither is required to request a retainer quote.

Bring your website and the list you keep putting off.

Request a free, no-obligation quote to move forward. We will review the site, clarify what you need, and agree the scope and monthly fee before work starts. You can also book a call with questions.

Prefer to write?

Tell us what needs to work better.

Slow, fragile, hard to edit, missing a workflow. Say it plainly, and you'll get a straight answer, not a ticket number.