LFW Experiments is running on LFW.com.
The homepage test defined on August 29 assigned nobody for three weeks because the edge step was never deployed. It went live on September 20. The experiments page now shows both versions and answers the questions people ask.
Half of first-time visitors see the usual “Request a quote” button and half see “Run the free audit”. The choice is made at the Cloudflare edge, sticks by cookie, and honors browser privacy signals from the first request.
Clicks are counted on this domain and judged by the same honesty gate a client gets, so the verdict reads “too early to call” until it is earned.
Three preview links on the page let anyone see either version on purpose. The route is set to fail open: if the free daily allowance ever runs out, visitors get the ordinary homepage and the test pauses.
The two versions of the homepage hero as captured from the live site on September 20, 2026, with the cookie set one way and then the other. The layout says before and after; here both are live at once, each for half of new visitors: the control on the left, the variant on the right.
Enlarge to view the full screenshot.
Enlarge to view the full screenshot.